Technology marketing expert brings over 25 years of experience in brand development and growth initiatives from Informatica, SGI, SAP and Sun Microsystems
MENLO PARK, Calif. and HELSINKI – February 22, 2018 – MariaDB® Corporation, the company behind the fastest growing open source database, today announced the appointment of Franz Aman as Chief Marketing Officer. Aman joins MariaDB with over 25 years of experience leading integrated, data-driven marketing programs at some of the best known global technology companies. In his new role, he will be responsible for continuing to expand MariaDB’s global brand to grow and support accelerating enterprise sales.
“MariaDB has a massive opportunity to capture additional market share from legacy database providers by offering a superior solution that is open source, fiercely innovative, and meets both the transactional and analytical database needs of modern organizations,” said Michael Howard, CEO, MariaDB Corporation. “Franz’s experience creating and executing go-to-market strategies to generate growth at some of the most successful technology companies will be a significant asset in reaching our aggressive expansion goals.”
Aman boasts a proven track record of leading successful large-scale programs across every core marketing discipline. Prior to joining MariaDB, Aman founded The Marketing Data Lake Company where he advised a variety of technology companies on how to maximize the use of data to drive measurable marketing performance. He also previously served as Senior Vice President of Marketing Strategy and Operations at Informatica where he revamped the entire marketing infrastructure and digital engine to realize a 20 percent increase in marketing-attributable revenue. Prior to that, he held CMO and senior marketing executive roles at some of the most prominent companies in the enterprise hardware and software industry including SGI, SAP, BusinessObjects and BEA Systems where he was responsible for leading all aspects of global marketing, ranging from product and partner to channel, digital and field marketing.
“MariaDB is disrupting the decades-old database industry through its modern, open source solutions tailored to today’s evolving infrastructure and real-time demands,” said Aman. “I’m thrilled to be joining MariaDB at this pivotal point in the company’s growth and to have the opportunity to work with such a talented team. The market opportunity we have is enormous and I am looking forward to helping take our customer acquisition strategy to the next level as the ubiquity of MariaDB continues to grow around the world.”
Aman joins MariaDB on the heels of historical revenue gains. Over the past year, the average deal size doubled as customers deployed MariaDB across growing segments of their business, including the first enterprise-wide replacement and migration from Oracle Enterprise to MariaDB. With the ability to fulfill any transactional or analytical workload, MariaDB supports the most critical applications at companies worldwide across every industry. Its widespread inclusion in Linux distributions and adoption across cloud platforms, as well as its ease of use, have quickly made MariaDB the open source database standard for the modern enterprise.
MariaDB Corporation is the company behind MariaDB, the fastest growing open source database. MariaDB, with a strong history of community innovation and enterprise adoption, provides the most functionally complete open source database. MariaDB powers applications at companies including Google, Wikipedia, Tencent, Verizon, DBS Bank, Deutsche Bank, Telefónica, Huatai Securities and more.
MariaDB solutions are engineered to run on any infrastructure – bare metal servers, virtual machines, containers, public and private clouds – and is available in all leading Linux distributions, including Ubuntu, and is the default database in openSUSE, Manjaro, Red Hat Enterprise Linux (RHEL) / CentOS / Fedora, Arch Linux, SUSE Linux Enterprise and Debian, with a reach of more than 60 million developers worldwide.